A new website for Beach Glo Medspa and Wellness, built around your physician-supervised hormone, weight-loss, and wellness practice, structured to rank in Sarasota search, and handed to you on WordPress so your team can run it.
We talked in April about how Beach Glo should feel online. Clear brief, and the three directions were built around it. Here is what stays fixed and what the site has to do next.
Black and white with green and gold. Botanical and treatment imagery instead of photos of you on every page. No pricing on the public pages. None of that changes.
A medical practice lives on trust and discovery. The site has to show the credentials, surface your real reviews, and put a clear booking path on every page.
Built on WordPress and your own domain. Your front desk can update an offer or a service in minutes, or send it to us. You own the site, the files, and the domain.
A quick pass over beachglo.com before writing a word of this. Five things are quietly costing you patients right now.
Every page title still reads "Maxine Kennaugh," the template's previous owner. Search engines are indexing all ten of your pages under a different brand.
Nothing tells Google you are a medical practice, what you treat, or where. You are invisible to the structured results and AI answers that send patients.
Ten real service pages exist, with generic titles and no keywords. They sit on the site without ranking for a single Sarasota search.
A PhotoBiz template caps your design, speed, and SEO control. The fix is not a patch, it is a clean rebuild on WordPress.
A separate EvexiPEL microsite for Beach Glo, hosted on their domain, ranks for your most valuable hormone terms. It competes with beachglo.com instead of feeding it. We point that authority back to your own site.
Live mockups, not slides. Open each one on your phone. Services come from your menu, the reviews are your real Google ones, and your own photos go in before launch.
Before a word of copy, we mapped who actually competes for your patients, line by line. The field is split, and no single practice owns the whole story. That split is your opening.
The hormone field runs on national pellet brands and a few concierge clinics. They carry brand recognition, but their pages are generic, light on local depth, and rarely show the named providers behind the care. None pair hormones with weight loss and aesthetics under one roof.
GLP-1 weight loss is sold mostly by telehealth brands competing on price, plus a few local clinics that bundle it. Almost none deliver it the way Florida law expects: in person, physician-supervised, with labs and follow-up. That contrast is yours to make.
The most crowded line, with strong injectors and dermatology brands, including Aire two doors down. We do not fight them for "Botox Sarasota" on day one. We capture that intent with cleaner, safer pages and frame aesthetics as the layer on top of real wellness.
One practice in Sarasota can own the integrated, physician-supervised story: hormones and metabolism first, aesthetics on a healthy foundation, with a real medical director patients can verify. That practice is Beach Glo.
Most agencies build the site, then bolt SEO on after. We work it the other way around, because in Sarasota the demand is already there. People search bioidentical hormone therapy, medical weight loss, and microneedling by name. The site gets built around what they type.
We start from the findings above: the broken metadata, the missing schema, the ten pages that rank for nothing, and where Aire MedSpa two doors down at 7126 S Beneva is beating you. Keyword research then tells us which treatments carry real search demand and which terms to build pages around.
Those findings set the page map. Every treatment people actually search gets its own page built to rank, instead of one buried services list that ranks for nothing.
We design the direction live and refine it with you in real time, so you are not waiting a week between rounds.
Once the design is right, we move it onto WordPress for the best long-term SEO and speed, on your own domain, with nothing locked to us.
This is the part most medspa sites get wrong, and the reason Beach Glo can outrank them.
Three pages most medspas cannot show, and we build them first. Medical Director: Dr. Kalnoky's role, credentials, and a link to verify his active Florida license. Providers: Farah Kalnoky, PA-C and your licensed team, with training and scope. Safety Standards: how care is delivered, in person and physician-supervised. This is your single biggest trust advantage online, and what Google's medical standard rewards.
Your current site already has ten service pages. The gap is not that they are missing, it is how they were built. It runs on a template whose page titles still carry the previous owner's business name, so Google reads the wrong brand on every page. No schema, no keyword structure, no local targeting, so the pages sit there without pulling new patients in.
A hormone-therapy patient and a microneedling patient search in completely different words. One combined "Services" list cannot rank for both. Google rewards the page that goes deep on a single topic, so every treatment gets its own page, written plainly, marked up with medical and service schema, and aimed at the exact phrase people type in Sarasota. Hormones and weight loss get the most depth.
That is ten-plus real pages, each able to rank and book on its own.
Rebuilt from your live menuHormone pellets for women and men, menopause and Low T. Your highest-intent, highest-value service.
Physician-supervised weight management. One of the most-searched medspa terms in the market right now.
Your body-contouring device, searched by name. A branded page captures patients already looking for it.
Botox and dermal filler, each written to show up when patients search them by name.
IV infusions and vitamin shots. The service behind the botanical and IV imagery you wanted to lead with.
Your facial menu and the treatments your reviews already rave about.
A dedicated page for one of the most-searched aesthetic treatments anywhere.
Your light-based skin treatment, given its own page to catch its specific search demand.
Plus waxing and the supporting pages that hold it together: Home, About (your credentials, Farah Kalnoky, PA-C and Achilles Kalnoky, MD), Reviews, Payment Plans, and Book & Contact. Final pages follow your live menu. We split or combine wherever the search demand justifies it.
Your booking runs on MyAestheticRecord, which handles all five steps natively, including payment. We link to it cleanly from every page, so patients book the way they already do. Building booking directly into the site is possible through their API, and we have done it dozens of times, but it adds friction without adding much, so it sits outside this scope. It stays an option you can switch on later.
The search and speed work gets built in from day one. Doing it now costs nothing extra and saves a rebuild later.
In Google's eyes, Beach Glo is a "Your Money or Your Life" site. Hormones, weight loss, and medical treatments affect real health decisions, so Google holds it to a higher standard of expertise and trust than an ordinary business. That works in your favor. You have a PA-C and an MD, the kind of credentials most medspas cannot show, and in Florida your care is delivered in person under physician supervision, something the online weight-loss services cannot claim. We put all of it front and center, so Google and patients both see the authority behind the brand.
The pace depends mostly on how fast we get your photos and final details.
We confirm the audit, run the keyword research, and lock the direction, your photos, and final services.
We design on the fly, write the page copy from your menu, and build every page on WordPress.
You review the staging site, we refine it, then final testing and go-live on your domain with your edit walkthrough.
You are not handing this to a freelancer who goes quiet for two weeks. Beach Glo gets a full team, and a single person accountable for the result.
Design, copywriting, development, and SEO. Four disciplines on your build, so nothing gets cut because one person was stretched thin.
Me. I run point on every project from the first call to launch day, and I review everything before it reaches you. You never chase a status update or wonder who has your account. You call, I pick up.
Every site we have shipped has left the client satisfied, and I keep it that way by staying on each one personally. Jordan put his name on this introduction, so Beach Glo gets that same attention, starting with the free month of local search work in the pricing below.
Jordan sent you, so the Beach Glo referral rate is already applied. The numbers below are what you pay, discounted from our standard rates.
The first month of our Local Visibility program is on us because Jordan sent you, and it is completely optional. After the free month it runs $799/mo only if you keep it. Full breakdown in the next section.
A live medical site needs hosting, security, and the occasional update. One plan covers all of it, hosting included, so there is nothing separate to buy.
How billing works. 50% deposit to start the build. The second half is not collected until you are 110% happy with it. The care plan is month to month, and you can cancel anytime.
The website gives you a home. This gets patients to it. Jordan's introduction covers your first month in full, then it is completely optional.
Your first month is free because Jordan sent you. After that it runs $799/mo, month to month, and you can pass on it with nothing lost.
Some Sarasota searches are wide open right now. We aim at these early, so you see movement while the harder, higher-competition terms mature.
High-intent searches with light local competition. The men's clinics do not cover it, and few write real menopause content. Your hormone expertise takes this one fast.
Patients search the device by name, but most providers bury it inside large surgery and dermatology sites. One focused page can outrank them.
Few competitors give IV and vitamin services a real, optimized page. An easy cross-sell that reinforces the wellness brand and gets patients in the door.
The build is week one. Here is the year that follows, each phase compounding the last, until Beach Glo is the most trusted and most visible practice in the market.
The rebuild goes live: your flagship hormone and weight-loss pages, the medical-director and trust pages, clean schema, and a corrected Google profile.
Every treatment gets its own page, from injectables to EMSCULPT NEO to facials. The review funnel goes live, and the rankings start to move.
Comparison and concern guides answer what patients ask AI, so Beach Glo gets cited inside AI search, not just ranked beneath it.
A disciplined local footprint and a steady stream of reviews put you at the top of the map for the searches that fill your calendar.
Reply with the direction you like best, 1, 2, or 3. I will send a short agreement and the first invoice, and we will book the kickoff. If none of the three feel right, say so and we will explore another.